Joe’s first job in The Coca-Cola Company was as Legal Counsel for The Coca-Cola Southern and East Africa Division. He assumed this position in July 2002 after practising as a commercial attorney at a leading Johannesburg law firm for three-and-a-half years. In early 2004 Joe was appointed to the Coca-Cola Africa Group office, where he was responsible for managing the Company’s vast Intellectual Property portfolio and assisting in trademark issues. After three years in this role, he was made Legal Director for Coca-Cola South Africa.

A member of the Law Society of the Northern Provinces, Joe holds a BA Law and LLB degrees, as well as a Higher Diploma in Company Law, all from the University of the Witwatersrand in Johannesburg, South Africa. He also has a Post-Graduate Diploma in Commercial Intellectual Property from Nottingham Trent University in the UK.